Lexus 2025: A Bold Leap from 2015, Says Brand Chief Dejuan Ross
The Lexus brand has undergone remarkable evolution over the past decade, says Dejuan Ross, head of Lexus North America. According to Ross, the 2025 Lexus lineup is “way different” from where the brand stood in 2015, signaling a groundbreaking transformation in luxury, performance, and sustainability. This evolution reflects Lexus’ commitment to staying ahead in the ever-changing automotive landscape.
A Decade of Change: The Key Highlights
Back in 2015, Lexus was primarily known for its premium sedans and SUVs with top-tier reliability and comfort. While these attributes remain the cornerstone of the brand, Ross highlights how the company has pivoted to meet growing consumer demands for sustainability and innovation.
The 2025 lineup boasts an array of electric and hybrid vehicles, demonstrating Lexus’ dedication to carbon neutrality. Ross emphasizes that the shift wasn’t just about following trends—it was about leading them. “We’re delivering on what our customers want: cutting-edge design, advanced tech, and environmental consciousness,” Ross stated.
Technology Redefined
In 2025, Lexus vehicles feature next-gen technology that elevates the driving experience. From autonomous driving features to enhanced AI-driven interfaces, the brand has fully embraced the future. “Our vehicles are smarter, safer, and more intuitive than ever before,” Ross explained.
The integration of AI doesn’t just stop at driving. Lexus now offers seamless in-car connectivity, enabling drivers to sync their smart homes, manage schedules, and access real-time updates with ease.
Design and Performance: A Fresh Take
Design has also undergone a significant transformation. The signature spindle grille has been reimagined, creating a more modern and aerodynamic aesthetic. Furthermore, performance has been enhanced across the board, with improved aerodynamics and lightweight materials offering a smoother, more powerful drive.
For car enthusiasts, the Lexus 2025 F series delivers a perfect blend of luxury and high-performance engineering. These vehicles cater to those who crave the thrill of driving while maintaining Lexus’ core commitment to refinement.
The Road Ahead
Lexus isn’t stopping at 2025. Ross revealed that the company has ambitious plans for the next decade, including expanding its fully electric vehicle lineup and incorporating groundbreaking innovations in autonomous driving.
“The Lexus of the future is bold, sustainable, and distinctly luxurious. We’re not just evolving—we’re setting a new standard,” Ross concluded.
Closing Thoughts
The Lexus 2025 lineup is more than a series of cars; it’s a statement about where the brand is headed. With an unwavering focus on innovation, sustainability, and luxury, Lexus is proving that its vision for the future is brighter than ever.
